/ CASE STUDIES
Visibility in practice.
Three studies from Gist show how brands appear in AI answers.
Research and results by Gist, shared with permission.
Gist / Controlled experiment
9 of 16buyer questions returned answers naming Brewlune after 21 days
A new brand enters the AI answer.
Gist created Brewlune to test how a brand with no history could become visible in AI discovery.
Read the case studyGist / Barware
22.5%3,306 of 14,695 answers named the brand
From rarely mentioned to regularly present.
A barware brand appeared in 22.5% of tracked answers during Gist’s later measurement window.
Read the case studyGist / SaaS
22 of 31tracked questions returned answers mentioning the brand
Useful content. Greater visibility.
A SaaS brand improved its content and made its evidence accessible, then appeared in AI answers where it had previously been absent.
Read the case study